阻止“这里”的理由 网页中的链接
我知道使用“此处”作为链接文本被认为是不好的，但如果我想说服业务或架构师类型的人，最好使用哪些论据？ 我知道它会对搜索引擎优化 (SEO) 产生一些影响，但有人可以更详细地解释这一点和其他原因吗？
一个例子：
可以找到 StackOverflow 站点 此处。
I know that using "here" for a link's text is considered bad, but if I want to persuade business- or architect-type people, what are the best arguments to use? I know it can have some effect on Search Engine Optimization (SEO), but can anyone explain this and any other reasons in more detail?
An example:
The StackOverflow site can be found
here.
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评论（7）
因为文本没有给出链接上下文。 从语义上讲，您所说的 url 位于“此处”，这没有任何意义。 屏幕阅读器、搜索引擎或任何其他解析页面的东西都无法（从语义上）判断页面的去向，因此除了 URL 之外，它对目的地一无所知。
Because the text gives the link no context. Semantically, you're saying that the url goes "here" which means nothing. Screen readers, search engines, or anything else that parses the page cannot tell where (semantically) the page goes, so it knows nothing about the destination aside from its url.
原因之一是，从可访问性的角度来看，使用“此处”链接是不好的 - 通常屏幕阅读器（如 JAWS 等）具有可以挑选出页面中所有链接的功能 - 如果它们是没有有意义的命名，用户就处于无用的境地。
One reason is that using "here" links are bad from an accessibility point of view - often screen readers (like JAWS, etc.) have functionality that will pick out all links in a page - if they are not meaningfully named, the user is in a useless situation.
由于链接是高亮显示的（通常有下划线和不同的颜色），使用解释它们链接的内容的链接使得扫描网页变得更加容易。
Jacob Nielsen 写了很多关于人们如何阅读网页的文章：Alertbox：当前 Web 可用性问题。 执行摘要是，人们不像读书那样阅读网页。 他们扫描信息，然后阅读是否找到了所需的信息。
Since links are highligted (often underlined and a different color) using links that explains what they link to makes it a lot easier to scan a web page.
Jacob Nielsen has written a lot of articles about how people read web pages: Alertbox: Current Issues in Web Usability. The executive summary is that people do not read web pages like they read books. They scan for information and then read if they find what they are looking for.
这里就是答案。
我敢打赌，您在点击该链接之前一定会三思而后行，
从这里就可以清楚地看出哪个更好
或
当您实际上试图让用户点击某些东西时，例如，混乱（如果您想这样称呼它）就会出现。 单击此处了解更多信息，但即使在这些情况下，最好不要使用单击此处格式。
Here is the answer.
I bet you thought twice before hitting that link
It's pretty clear from here which one is better
or
The confusion (if you want to call it that) arises when you are actually trying to get the user the click on something, eg. click here for more information, but even in those cases it is better to not use the click here format.
您放置链接的页面，没有人会使用“此处”一词进行搜索。
链接内的文本对搜索结果列表产生巨大影响。
您想看到您的网站在搜索结果中排名更高吗？ 您想更快地在搜索引擎中查找信息吗？ 所以不要使用“这里”链接，它们对用户和搜索引擎没有帮助。
放置链接的主要规则：首先编写文本，然后添加链接。
这同样适用于新闻摘录中的“更多”链接。
Page on which you are placing the link, no one will search with the word "here".
The text inside the link makes huge impact on the list of search results.
Do you want to see your site higher in search results? Do you want to find information in the search engines faster? So do not use "here"-links, they does not help users and search engines.
The main rule of placing the links: first write the text, then add links.
The same applies to "more"-links in news excerpts.
“单击此处”或简单地“单击此处”通常会导致比链接的完整描述更小的可点击区域。 当您很难指向链接时（例如使用 iPhone 冲浪时），这会很烦人。
（我个人讨厌那些链接到文章第二页的网页，其底部只有一个很小的“2”，并且没有大的“下一页”按钮。）
'Click here', or simply 'here', often results in a smaller clickable area than a full description of link. This is annoying when if it is difficult for you to point on the link, like when surfing with an iPhone.
(I personally hate those web pages where the link to the second page of an article is just a minuscule '2' at the bottom, and there is no big 'next page' button.)
嗯，你自己刚刚已经解释过了。
它还可能存在可用性问题。 当然，您会想要单击对象的名称。 如果是文本，您将不得不花时间扫描整个句子，注意是否有下划线或不同颜色的单词。 在后一种情况下，让链接从文本的其余部分中脱颖而出是非常糟糕的，并且违反了常见的可用性准则。 对于像您这样的示例，它将导致页面的可读性降低，尤其是具有一定数量的链接，从而降低用户的工作效率。
Well, you've just explained it yourself.
It may also have usability issues. Naturally, you would want to click on the object's name. If it's a text, you will have to spend time scanning the whole sentence watching out for underlined or differently colored words. In the latter case it's real bad and against the common usability guidelines to have links stand out from the rest of the text. With the example like yours, it will result in reduced readability of pages especially with some amount of links and consequently in lower productivity of the users.