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如何测试电子邮件送达率 - 垃圾文件夹中的百分比

发布于 2024-07-24 23:38:14 字数 189 浏览 6 评论 0原文

有谁知道一个好工具来测试您的电子邮件是否进入垃圾邮件文件夹？

我的网络应用程序会向用户生成电子邮件，并且我收到了大量来自人们的报告，说“嘿，没有人回复我的消息”。

我已制定 SPF 规则并正常运行（电子邮件标头显示 SPF 通过）。我还通过垃圾邮件杀手运行了我的邮件，但得分很低。

还有其他想法吗？

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猫性小仙女 2024-07-31 23:38:14

要了解您的电子邮件是否进入收件箱，您需要获取一个名为“收件箱放置率”的指标。该指标可以由 Return Path 提供，但价格相当昂贵。如果您不发送大量数据，那么可能不值得。衡量IPR的唯一方法实际上是拥有一定数量的测试收件箱...换句话说：检查您的电子邮件不在垃圾邮件文件夹中的唯一方法是进行测试并看看会发生什么。没有其他神奇的解决方案，这就是 Return Path 正在做的事情。

这意味着，当您听到有人声称他们的送达率/送达率为 99% 时，这可能是真的，这只是意味着电子邮件已被 ISP“接受”或“送达”。虽然很多，但还不是全部！

您应该做的是：使用专注于交付能力的 ESP。我个人在 Mailjet 工作。我相信这是您可以获得的最佳价值：免费提供个性化 DKIM 和 SPF，您可以获得反垃圾邮件评分、分析、IP 声誉监控、限制等。这是一款一体化工具，可以避免优化自己的麻烦。它比 Amazon SES 更贵，因为您可以获得很多增值服务，但它的价格比很多传统 ESP 低得多！

底线是：自己优化一切是一项全职工作。确切地知道电子邮件是否在收件箱中将花费您很多钱。最好的方法是：

尊重最佳实践（选择加入、不要太多图像、没有红色等）
获取一些指标，例如打开率、点击率、交付率等，并观察它们随时间的演变。从一个发送到另一个发送的任何变化都可能是您想要调查的问题的信号。
使用负责所有递送能力优化的工具

Mailjet 很酷，因为无论您选择哪个计划，您都可以使用所有选项。但如果您想全面了解现有内容，请查看此比较表：

http: //socialcompare.com/en/comparison/transactional-emailing-providers-mailjet-sendgrid-critsend

如果您是一位完美主义者，想要微调布局、电子邮件的显示方式等。请查看 Litmus，它是也是一个相当强大的工具！

http://litmus.com/

To know if your email goes in the inbox, you need to get a metric called "Inbox Placement Rate". This indicator can be provided by Return Path, but it's quite expensive. If you're not sending huge volumes it might not worth it. The only way to measure the IPR is actually to have a certain number of test inboxes... In other words: the only way to chech that your email is not in the spam folder is to make the test and see what happen. There is not other magic solution and that's what Return Path is doing.

This means that when you hear about people claiming they have a 99% deliverability / delivery, it might be true be it just means that the email was "accepted" or "delivered" by the ISP. It's a lot, but it's not everything!

What you should do is the following: use an ESP focusing on deliverability. Personally I work for Mailjet. I believe it's the best value you can get: personalized DKIM and SPF are provided for free, you get the antispam scorings, the analytics, Ip reputation monitoring, throttling, etc. It's an all in one tool to avoid the headaches of optimizing yourself. It's more expensive that Amazon SES because you get a lot of added value services, but it has much lower prices than a lot of traditional ESPs!

Bottom line is: optimizing everything yourself is a full time job. Knowing exactly if an email is in the inbox or not will cost you a lot. The best way to proceed is to:

respect the best practices (opt in, not too much images, no red, etc.)
get some metrics such as open rates, click rates, delivery, etc. and watch their evolution over time. Any change from one sending to the other might be a signal for a problem you want to investigate.
Use a tool that takes care all the deliverability optimizations

Mailjet is cool because no matter which plan you pick, you get to use all the options. But if you want a full overview of what is existing, check out this comparison table:

http://socialcompare.com/en/comparison/transactional-emailing-providers-mailjet-sendgrid-critsend

If you're a perfectionist who wants to finetune the layout, how the emails are displayed etc. Check out Litmus, it's also a quite powerful tool!

http://litmus.com/

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