SEO 常见拼写错误
这是我要问的一般问题：
如何优化您的网站，以便使用您姓名的常见拼写错误进行的搜索能够找到您？
我的具体情况：
在我的公司，我们销售在线教育课程。 这些代码由两个字母后跟两个数字组成，例如：BE01、BE02、IH01。
这些课程已经存在了一段时间（9年，相当于63个互联网年之类的），并且由于我们的目标市场相当小众，所以我们的大部分营销来自口碑来自小社区。
我查看了我们的统计数据，以查看用于访问我们网站的搜索关键字，排名最高的关键字是“BE10”（不仅仅是我们公司名称），它是我们最不受欢迎之一培训班。 这让我认为人们正在输入他们听到其他人口头提及课程的方式，即：“bee-ee-oh-one” - BEO1（不是 BE01）。
查看一些其他 问题，他们说 keywords 元标记实际上毫无用处，而且信息应该进入页面的内容。 我显然不想通过将其放入内容来延续我们的课程名为 BEO1 的误解，那么我该怎么办？
Here's the general question that I'm asking:
How do you optimise your website so that searches using common misspellings of your name find their way to you?
And my specific situation:
At my company, we sell online education courses. These are given a code of two letters followed by two numbers, eg: BE01, BE02, IH01.
These courses have been around for some time now (9 years, which is like 63 internet years or something), and since our target market is fairly niche, most of our marketing comes from word-of-mouth from the small community.
I was looking at our statistics to see the search keywords used to get to our site, and the highest ranked one which wasn't just our company name was "BE10", which is one of our least popular courses. This made me think that people are typing in how they hear other people refer to the courses verbally, that is: "bee-ee-oh-one" - BEO1 (not BE01).
Looking at some other questions, and they say that the keywords meta tag is virtually useless, and that that information should go into the content of the page. I obviously don't want to perpetuate the misconception that our courses are called BEO1 by putting that into the content, so what should I do?
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我建议针对拼写错误制作单独的信息页面 (http://example.com/beo1.html 或what-have-you），其中包括有关混淆的简要说明并参考正确的课程页面。 通过将它们包含在您的站点地图中（假设您已经有一个）来将它们编入索引，并且如果您愿意，可以通过将它们链接到真实课程页面中不显眼的“常见拼写错误”部分来提高它们被索引的可能性和排名。
I'd recommend making separate informational pages on the misspellings (http://example.com/beo1.html or what-have-you) that include a brief explanation about the confusion and refer to the correct course page. Get these indexed by including them in your sitemap (presumably you have one already), and if you like, improve their likelihood of indexing and their ranking by linking them in an inconspicuous "common misspellings" section in the real course pages.