对外部托管博客使用子域的 SEO 后果?

发布于 2024-07-13 11:56:29 字数 268 浏览 10 评论 0原文

在 Wordpress 或 Blogger 上使用子域托管博客是否有任何 SEO 缺点? 我不想麻烦地为我的网站创建博客模块 - 我宁愿只设置一个 CNAME 条目并将子域指向免费的 Wordpress 或 Blogger 帐户。 Google 是否会通过声称我有“重复内容”(即每个博客条目的介绍文本将出现在我的主网站上,并且完整的详细信息将在 Wordpress/Blogger 上可见)来惩罚我这样做? 将博客功能合并到我的主网站中是否更好? 使用免费博客主机的这种子域/外部托管方法是否还有其他潜在的缺点?

Is there any SEO disadvantage in using a subdomain to host a blog on Wordpress or Blogger? I don't want to go to the trouble of creating a blog module for my site - I'd rather just set up a CNAME entry and point a subdomain to a free Wordpress or Blogger account. Will Google punish me for doing this by claiming that I have "duplicate content" - i.e. the intro text for each blog entry will be on my main site and the full details will be visible on Wordpress/Blogger? Is it better to incorporate the blog functionality into my main site? Are there any other potential disadvantages to this subdomain/external hosting approach using a free blog host?

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半窗疏影 2024-07-20 11:56:30

自托管博客有很多优点。

  1. 您可以使用自己托管的博客做任何您想做的事情。 在 WordPress 上,您可能会被禁止并丢失所有内容。
  2. 您可以托管广告或做其他在 Wordpress 上不可能实现的商业活动。 (免费的wordpress博客除了自己的广告外不允许任何广告)。
  3. 通过使用您自己的顶级域名,在搜索引擎中获得更好的排名机会。
  4. 您可以随意修改您的功能。
  5. 它看起来更专业,让你有炫耀的权利。
  6. 在 WordPress 上,如果您的博客非常受欢迎,您可能会遇到带宽限制 - 您将无法对此采取任何措施。

There are a lot of advantages to self-hosting your blog.

  1. You can do whatever you want with your own self-hosted blog. On Wordpress you could get banned and lose all of your content.
  2. You can host ads or and do other commercial stuff not possible on Wordpress. (The free wordpress blog doesn't allow any advertisements other than their own ads).
  3. Better ranking opportunity in search engines by using your own top-level domain.
  4. You can modify your functionality at will.
  5. It looks more professional and gives you bragging rights.
  6. On Wordpress you may run up against bandwidth restrictions if your blog gets really popular - you won't be able to do anything about it.
[旋木] 2024-07-20 11:56:30

威廉·奥布斯特(Willem Obst)的回答提出了一些很好的观点,但有两个不正确的严重指控。 我知道这些是不正确的,因为我是 WordPress.com 团队的一员。

Num 1. 如果存在 ToS 问题,我们会与客户合作解决问题。 在极少数情况下,博客被暂停,客户仍会得到协助导出其内容。

Num 6.我们没有带宽限制,而且从来没有。

许多公司使用免费的 WordPress.com 作为他们的博客。 这里有些例子
http://wordpress.org/showcase/flavor/wordpresscom/

WordPress.com 也是是一个博客社区,可让您接触到大量受众以及全局标签页面等社区功能。

这是建立博客的好方法,而且没有锁定。以下是一些朋友在 WordPress.com 上创建的博客示例,后来开始自行托管该博客,以获得威廉姆所描述的额外灵活性:
http://blog.bootuplabs.com/

最后回到原来的问题。 这是一个混合包。

反对使用子域名的人将重点关注谷歌和其他搜索引擎,它们通常将子域名视为拥有自己权限的自己的域名。

专业子域名所有者将重点关注它是在谷歌和搜索引擎中获得结果的另一个机会。 “启动实验室”示例就是如此。 (尽管如此,Google 的 Matt Cutts 一年多前就承诺正在改变。 )

与 SEO 无关,许多团队出于网络安全原因一起使用子域或单独的域。 您可能会注意到 http://blog.flickr.net/ 位于 flickr.net 而不是 flickr。我理解,主要是出于这个原因。

Willem Obst answer makes some excellent points, but two serious accusations that are not correct. I know these are incorrect because I am part of the WordPress.com team.

Num 1. If there is a ToS issue, we work with our customers to resolve the issue. In the rare case, where a blog is suspended, the customer is still assisted with exporting their content.

Num 6.We have no bandwidth limits and never have.

Many companies use free WordPress.com for their blog. Here are some examples
http://wordpress.org/showcase/flavor/wordpresscom/

WordPress.com is also is a blogging community which gives you access to a large audience and the community features like the global tag pages.

It's a great way to get a blog going, and there is no lock in. Here is an example of a blog by some friends that started on WordPress.com and since moved to host it themselves to gain the additional flexibility Willem describes so well:
http://blog.bootuplabs.com/

Finally to the original question. It's a mixed bag.

The nay sayers to using a subdomain will focus on Google and other search engines generally treating the subdomain as it's own domain with it's own authority.

The pro subdomainers will focus on it being another opportunity for a result in Google and the search engines. As is the case for the "bootup labs" example. (Although, Google's Matt Cutts over a year ago promised this was changing.)

Unrelated to SEO, many teams use a subdomain or separate domain all together for web security reasons. You may notice that http://blog.flickr.net/ is on flickr.net instead of flickr.com primarily -- I understand -- for this reason.

暖心男生 2024-07-20 11:56:30

一言不合
实际上是个好主意。 自托管博客往往集成了很多内容,例如自动pinging

No in one word
Actually a good idea. Self hosted blogs tend to have a lot integrated into them e.g autopinging

青衫儰鉨ミ守葔 2024-07-20 11:56:30

回答这个问题......不。

你问的问题也有点模棱两可。 您是否想要托管自己的博客,即在您自己的服务器上的子域下运行它,或者您是否想要添加链接到您的博客的 CNAME 条目。

两者都有好处:

运行自己的 - 优点:

  • 您可以控制它的各个方面
  • 您可以在您的编码能力可以处理的范围内更改设计/布局
  • 如果您有一个快速的服务器,您的博客将为观众提供非常好的服务
  • 您可以在自己的博客上做广告 - Google Adwords/Adsense 等...
  • 您可以设置高级流量分析并查看访问您博客的每个人的每一个小细节
  • 您可以调整博客的 SEO 'n'级

运行自己的 - 缺点:

  • 托管博客(尤其是流行的博客)需要非常强大的网络服务器
  • 您必须维护博客和博客的安全性,例如。 用户和权限
  • 专用服务器托管可能很昂贵
  • 托管博客使用大量带宽

使用第三方博客 - 优点:

  • 通常免费
  • 不会对服务器/带宽造成压力
  • 安全和权限管理受到限制,但由主机
  • 一般托管的博客都有一个非常用户友好的 GUI

使用第三方博客 - 缺点:

  • 有时包含对主机有利的广告,而不是对您的公司/博客
  • 有利 定制/编辑博客设计的能力非常有限
  • 对安全和用户管理的控制有限
  • 其他主机可以选择停止提供博客托管服务

关于 SEO 和博客:

如果您使用 CNAME 重定向,您的博客不会受到 GOogle/Yahoo/其他搜索引擎的影响或处罚到另一台主机。

如果内容不完全重复,例如,如果您的主域使用子域上托管的博客内容的标题和摘要,您将不会因重复内容而受到搜索引擎的处罚。

如果您遵守主要的 SEO 原则,那么您的博客就没有理由在子域上受到影响:

  • 使用相关的寻址方法,例如。 yourblog.yourdomain.com/title-of-blog-article.html
  • 使用符合 W3C 的/正确的 XHTML/HTML/CSS 代码
  • 对博客和文章使用适当且相关的 META 数据(关键字、描述、标题)。
  • 相对链接而不是绝对链接

希望这有帮助。 如果您有任何其他问题,请随时询问

In answer to the question.... NO.

The question you asked is also a little ambiguous. Are you wanting to host your own blog ie run it on your own server under a subdomain, or are you wanting to add a CNAME entry that links to your blog.

There are benefits to both:

Running your own - Advantages:

  • You can control every aspect of it
  • You can change the design/layout as much as your coding ability can handle
  • If you have a fast server, your blog will be served to viewers extremely well
  • You can advertise on your own blog - Google Adwords/Adsense etc...
  • You can setup advanced analysis of traffic and see every little detail about everyone who visits your blog
  • You can tweak the SEO of your blog to the 'n'th degree

Running your own - Disdvantages:

  • Hosting a blog (especially a popular one) requires a pretty powerful web server
  • You have to maintain the blog and security of the blog eg. users and permissions
  • Dedicated Server hosting can be expensive
  • Hosting blogs use a lot of bandwidth

Using a third party blog - Advantages:

  • Generally free
  • No strain on your server/bandwidth
  • Security and permissions management is limited but managed by the host
  • Generally hosted blogs have an extremely user-friendly GUI

Using a third party blog - Disvantages:

  • Sometimes include advertising that benefits the host not your company/blog
  • Very limited ability to customise/edit the design of the blog
  • Limited control over the security and user management
  • Other hosts can choose to stop offering a blog hosting service

In regards to SEO and blogs:

Your blog is not going to suffer or be penalised by GOogle/Yahoo/Other search engines if you use a CNAME redirection to another host.

You will not get penalised by a search engine for duplicate content if the content is not completely duplicated on, for example if your main domain uses the title and summary of what is on your blog hosted on the subdomain.

If you adhere to the main SEO principles there is no reason why your blog would suffer on a subdomain:

  • Using relevant addressing methods eg. yourblog.yourdomain.com/title-of-blog-article.html
  • Use W3C compliant/correct XHTML/HTML/CSS code
  • Use appropriate and relevant META data (keywords, descriptions, titles) for the blog and the articles.
  • Relative linking instead of absolute linking

Hope this helped. If you have any other questions feel free to ask

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