在网络应用程序中插入广告的有效方法是什么? AdSense 合适吗?

发布于 2024-07-06 19:25:03 字数 1477 浏览 7 评论 0原文

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隱形的亼 2024-07-13 19:25:03

当然,可以在动态页面上获取相关的 AdSense 广告。 仅因为我们将某些网站称为“动态”(即我们动态生成内容),并不意味着 AdSense 无法抓取该网站。 这完全取决于您网站上的 URL 的构建方式以及您访问页面的方式。

以下是 AdSense 在某个页面上发布广告的简化顺序:

  1. 用户输入一些查询/点击链接/访问动态页面所需的任何内容
  2. 浏览器将请求发送到服务器并获取包含一些动态内容的页面
  3. 嵌入此页面的 AdSense javascript 将调用 AdSense 抓取器,并请求他访问该页面的 URL
  4. 抓取器获取该 URL,抓取该页面,对其进行分析以匹配并显示相关广告(在大多数情况下,它之前已经抓取过该页面,因此它会从索引中带来正确的广告) 。

因此,要获得相关广告,您必须确保 AdSense 抓取工具获取用户打开的相同网址,并且该网址必须指向相同的内容。 只要您避免:

  • pagew 的 URL 使用会话 ID(例如 www.yoursite.com/index.php?pageid=123&sessionid=64875684756),
  • 时,内容会随着时间的推移而更改。
  • 当使用与以下内容相同的 URL 页面 需要登录并修改其内容到用户配置文件
  • 使用POST发送表单的页面

    查看此链接 Google 支持人员可了解更多相关信息。

Sure it is possible to get relevant AdSense ads on dynamic pages. Only because we call some site "dynamic" (= we generate content on-the-fly), it doesn't mean it is not crawlable by AdSense. It all depends on how URLs on your site are constructed, and how you access pages.

Here's simpified sequence of how AdSense publishes ad on some page :

  1. The user inputs some query/klicks link/whatever is necessary to access dynamic page
  2. The browser sends the request to server and gets the page with some dynamic content
  3. AdSense javascript embedded on this page will call AdSense clawler, and request him to visit URL of the page
  4. The crawler gets this URL, grabs the page, analyzes it to match and display relevant ad (in most cases it has already clawled it before, so it brings proper ad from index).

So to get relevant ad, you must make sure AdSense crawler gets the same URL that user opened, and this URL have to lead to the same content. It is possible as long as you avoid:

  • pagew with URLs using session IDs, (eg. www.yoursite.com/index.php?pageid=123&sessionid=64875684756)
  • pages that change content over time, when using same URL
  • pages that need to be logged to, and modify its content to user profile
  • pages that use POST to send forms

    Check this link from google support to read more about it.

听闻余生 2024-07-13 19:25:03

有许多特定的广告网络可用,或者较大网络(例如 TribalFusion)中的渠道。 例如,我的公司 Lake Quincy Media 专门为 Microsoft 开发人员提供广告服务。 因此,如果您在我们的某个网站上浏览一篇有关继承的文章,您不会发现常见的 Google 广告建议您更新遗嘱并找到一位优秀的律师来讨论如何将您的财富转移给您的继承人。 您会发现 Resharper 和 Visual Studio 等工具的广告,或者可能是某些组件的广告或技术招聘广告。 这里的关键是,该网站可用的整个广告池都狭隘地针对该网站所服务的特定利基市场。 这样就可以投放有针对性的广告,而无需对内容进行索引并尝试使用关键字来“猜测”可能的目标内容。

There are many niche-specific advertising network available, or channels within larger networks such as TribalFusion. For instance, my company, Lake Quincy Media, specializes in advertising solely for Microsoft Developers. Thus, if you go to an article on one of our sites that is about inheritance, you won't find the usual Google ads suggesting that you update your will and find a good lawyer to discuss ways to transfer your wealth to your heirs. You'll find ads for tools like Resharper and Visual Studio, or perhaps some components or a technical job ad. The key here is that the entire pool of ads available to the site has been narrowly targeted to the specific niche that the web site serves. This allows for targeted ads without the need to index the content and try and use keywords to "guess" at what might be targeted.

凶凌 2024-07-13 19:25:03

不,其实不太合适。 如您所知,AdSense 基于页面内容,除非您的网站非常专注于某一广告领域,否则很少会定位到正确的广告。

如果你运行一个巨大的网络应用程序,获得数百万的页面浏览量,那么你也许可以私下与谷歌合作解决一些问题。 否则,您只能看看其他最好的产品能提供什么。

Chitika 确实有能力让您指定要显示广告的利基市场...但是它们的费率甚至他们的广告质量比不上谷歌。 到处看看吧。 广告提供商有数千家,我相信您会找到适合您的模式的一家。

...但现在还不是谷歌。

No, it's not really suitable. As you know, AdSense is based on page content and that's rarely going to target the correct ads unless your site is very focused on one advertising niche.

If you run a huge web-app that gets many millions of pageviews, then you might be able to get something worked out with Google privately. Otherwise, you're left to see what the best of the rest has to offer.

Chitika does have the power to let you specify what niches you want to display adverts from... But their rates and even their quality of adverts aren't up there with Googles. Have a look around. There are thousands of advertising providers and I'm sure you'll find one that fits your model.

... But it's not Google at the moment.

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