支持广告的共享软件平台

发布于 2024-07-06 11:04:18 字数 292 浏览 12 评论 0原文

各位,

我正在开发一款富客户端软件,我想免费分发它。 也就是说,我仍然想靠它赚钱,但我希望收入来自广告。

您知道适合客户端应用程序的广告平台吗? 我希望广告完全不引人注目(就像 Google AdSense 对于网站而言)。 我讨厌有任何类型的弹出窗口或其他可怕的用户体验。 我只想在我的插件的角落里放一个小广告。

如果广告可以与上下文相关,那就太好了(即,如果平台有一个 API 来告诉它用户当前正在看什么 - 给出一些关键字 - 以显示最相关的广告)。

有什么想法/想法吗?

Folks,

I'm working on a little piece of rich client software that I'd like to distribute for free. That is, I'd still like to make money on it, but I'd like the revenue to come from advertising.

Do you know of an advertising platform that works well for client apps? I'd like the ads to be completely unobtrusive (like Google AdSense is for websites). I'd hate to have any kind of popups or other horrible UX. I just want a tiny little ad in the corner of my addin.

It would be great if ads could be contextual (i.e. if the platform had an API to tell it what the user is looking at the current moment - give some keywords - to show the most relevant ads).

Any thoughts/ideas?

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软的没边 2024-07-13 11:04:18

确实,使用 Google Adsense 会违反 TOS,但您可以推出自己的广告引擎。 例如,您可以创建一个亚马逊附属帐户,并在您的小广告空间中展示与关键字匹配的书籍。 (任何点击该书并购买的人每次销售都会为您赚钱)
任何基于联属网络营销的内容(假设您的关键字适合此类事情)都可以。 请与附属公司的 TOS 核实,但因为他们倾向于按销售付费,所以我认为这不是问题。

Eudora 在 90 年代末也做了类似的事情,微软现在也用他们的“Live”产品做了同样的事情。 但我不知道有人在做内容交付方面...(这是一个机会!)

不幸的是,其他广告软件程序的名声非常糟糕。 (例如 Cydoor、Claria)

我的建议是创建具有提供广告功能的应用程序,以及一个基本的轮询器,该轮询器可以从您的网站获取可用广告的 xml 文件。 最初,您的 xml 文件除了“像这个应用程序?”之外什么都没有。 捐赠广告,但是一旦您拥有大量用户并且看到您的应用程序被大量使用,那么就值得尝试在您的应用程序上出售广告空间。

It's true that using Google Adsense would be against TOS, but you could roll your own ad-engine. For instance, you could create an Amazon affiliate account, and show books that match keywords in your little advertising space. (anyone who clicked on the book and bought would earn you money per sale)
Anything affiliate-based (assuming your keywords lend itself to this sort of thing) would work. Check with the affiliates TOS, but because they tend to pay on sales, I don't see it being a problem.

Eudora did something similar way back in the late 90's and Microsoft do the same thing now with their 'Live' products. But I'm not aware of someone doing the content delivery side... (an opportunity there!)

Unfortunately other adware programs have gotten a really bad rap. (e.g. Cydoor, Claria)

My advice would be to create the application with the capability to serve ads, and a basic poller which grabs an xml file of available ads from your website. Initially your xml file could have nothing other than a 'like this application? Donate'-ad, but once you've got lots of users and see your app being used a fair bit, it'd then be worth trying to sell ad-space on your app.

萌无敌 2024-07-13 11:04:18

我从来没有发现过这样的事情。 会有很多技术问题,而且客户端软件中的广告并不是你经常看到的(我自己从未见过)。

您可以做的一个简单的事情(假设这是 Windows)是在表单上的某个位置放置一个网络广告大小的 Internet Explorer 控件。 您可以创建一个基本上只显示单个 Google 广告(或其他内容)的网页,并将 IE 控件指向该页面。

I've never found anything like this. There would be a lot of technical issues, and ads-in-client-software isn't something you see very often (I've never seen it myself).

A simple thing you could do (assuming this is Windows) would be to put a webad-sized Internet Explorer control on your form somewhere. You could create a web page that basically just shows a single Google ad (or whatever), and point the IE control to this page.

汹涌人海 2024-07-13 11:04:18

Opera 尝试过这个。 他们不再这样做了。 我怀疑这不是很有效。 也就是说,如果你能做到这一点,那就太好了。

Opera tried this. They don't do it any more. I suspect that it wasn't very effective. That said, if you make this work, then great.

爱格式化 2024-07-13 11:04:18

我也希望能做同样的事情。 我的网站上有 google adwords,收入还不错,但我想将其放入我的程序中。

I was hoping to do the same thing. I have google adwords on my website, and the revenue's been okay, but I'd like to put it into my program.

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