索引
A
abbreviations look messy,缩写看起来很乱
acronym for basic design principles,基本设计原则缩略语
Adobe
Acrobat PDF
Opentype
Photoshop
web address,网址
alignment,对齐
basic principle of,基本原则
breaking it,打破
comparison of different text alignments,不同文本的对齐比较
messy alignment,examples of,混乱对齐,例子
mixing,混合
review of principle,原则回顾
sitting on the ground vs. clothesline,地平线与晾衣绳
"soft" vs. "hard" edges,“软”与“硬”边界
strengths of,强度
summary,小结
use baseline of text,使用文本基线
visual connection,视觉连接
all caps,全大写
bad examples of,不好的例子
vs. lowercase form,与小写形式
when to use,何时使用
why not to use,为什么不使用
analogous colors,类似的颜色
angled type,有角度的字体
Anguish Languish
stories from,其中的故事
apostrophes,true,撇号,真实
Arial/Helvetica
don't use it,不要使用
spec another font on web pages,网页上指定另一种字体
asymmetry,非对称
B
baseline,基线
what is it? 这是什么?
use for alignment,用于对齐
blank space. 参见white space
body,body copy, body text,正文
Bolt,Christine
borders,lose them,边框,去掉
bottom out,最低点
boxes,use sparingly,方框,很少使用
breaking the rules,打破规则
brochures,宣传册
design no-nos,设计中要杜绝的问题
design tips,设计提示
folds,allow for,折痕,允许
bullet,项目符号
Burns,Robert
business cards,企业名片
as part of a package,作为包装的一部分
design tips,设计提示
standard size of,标准大小
business package,企业包装
C
Carter,Ross
categories of type,类型的类别
center aligned text,居中对齐文本
examples of,示例
impression of,印象
make it look intentional,使之看起来是有意的
suggestions for,建议
weakness of,弱点
children's books,儿童图书
clothesline,晾衣绳
color,颜色
analogous combination,类似的组合
black,黑色
blue,red,yellow,蓝色,红色,黄色
choosing,how to,选择,如何
CMYK
color models,颜色模型
color wheel,色轮
analogous combination,类似组合
complementary colors,互补色
image of full color wheel,完整的色轮图
monochromatic colors,单色
primary colors,三基色
secondary colors,三间色
shades and tints,暗色和亮色
split complements,分裂互补
tertiary colors,第三色
triads,三色组
complementary colors,互补色
contrast of color in type,文本中颜色对比
comparison of typeface,字体比较
"color",“颜色”
examples of,示例
cool vs. warm colors,冷色与暖色
effectiveness in marketing,市场营销中的有效性
examples of contrasts in,其中的对比例子
hues,色调
in black-and-white,黑白
monochromatic colors,单色
primary colors,三基色
RGB color model,rgb颜色模型
rosettes of CMYK,CMYK的玫瑰花饰
secondary colors,三间色
shades and tints,暗色和亮色
split complements,分裂互补
tertiary (or third) colors,第三色
tints,亮色
tones of color,色调
triads,三色组
use just a splash,只使用少许
warm vs. cool colors,暖色与冷色
web colors,which model to use,web颜色,使用哪一个模型
white,白色
Wildflower Theory of Color,野花色原论
color palette (Apple's),调色板(Apple)
combining contrasts in type,结合字体对比
complementary colors,互补色
concord,协调
basic principle of,基本原则
examples,示例
conflict,冲突
basic principle of,基本原则
examples of,示例
how to avoid it,如何避免
Conrad,Joseph
consistency
contrast,对比
basic principle of,基本原则
like wall paint,类似于刷墙漆
review of principle,原则回顾
repetitive element,重复元素
using white space,使用空白
contrasting type,字体对比
basic principle of,基本原则
by color,利用颜色
by direction,利用方向
by form,利用形状
by size,利用大小
by structure,利用结构
by weight,利用粗细
combine the contrasts,结合多种形式的对比
summary,小结
copy machines,stationery for,复印机,信纸
corners,what not to do in them,角落,不要放什么
crap,截留
crayon color model,蜡笔颜色模型
D
Darn Honor Farm
Davis,J. Philip
Davis,Nancy
dazzling,眩目
decorative type examples,装饰字体示例
design,the process,设计,过程
design tips,设计提示
brochures,宣传册
business cards,企业名片
letterhead and envelopes,信笺和信封
newspaper ads,报纸广告
postcards,明信片
web pages,网页
dingbat,装饰符号
direction,方向
basic principle of,基本原则
use for contrast,用于对比
examples of,示例
dpi
Dwiggins,W. A.
E
Egyptian fonts,Egyptian字体
elements,defined,元素,已定义
em spaces as paragraph indents,em作为段落缩进
envelopes,信封
design no-nos,设计中要杜绝的问题
design tips,设计提示
standard size of,标准尺寸
Evans,Miss Dana
exercises,练习
combining contrasts,结合多种形式的对比
redesigns,重新设计
extended text,扩展文本
defined,定义
type good for,适合的字体类型
type not good for,不适合的字体类型
eye,eye flow,眼睛,视线
contrast and,对比
defined,定义
examples of,示例
white space,空白
F
faxing,stationery for,传真,信纸
flag,newsletter,标志,新闻简报
flush left,左对齐
defined,定义
examples of,示例
flush right,右对齐
defined,定义
examples of,示例
flyers,传单
design no-nos,设计中要杜绝的问题
design tips,设计提示
focal point中心点
emphasize the focus,强调中心
in letterhead,信笺中
on flyers,传单上
start with,由……开始
use contrast to create it,用对比来创建
folds in a brochure,宣传册中的折痕
fonts,字体
default font for viewing web sites,浏览网站的默认字体
fonts to let go of,允许的字体,
for contrast,用于对比
for readability,用于保证可读性
for web pages,用于网页
from the '70s,从70年代起
list of fonts used in this book,本书使用的字体表
form contrast,形状对比
G
Geneva on web pages,网页上的Geneva
glossary,术语表
Gobbo,Launcelot,résumé
good design,as easy as . . .,优秀设计,与……一样容易
Gott schall,Edward
gray pages,灰色页面
Guilty Looks
gutter,what is it? 装订线,是什么
H
hang from a clothesline,从晾衣绳挂起
Helvetica/Arial
don't use it,不要使用
spec other fonts on web pages,网页上指定其他字体
hierarchy,use contrast to show,层次体系,使用对比来显示
horseshoes and hand grenades,掷蹄铁和手榴弹游戏
hues (colors),色调(颜色)
Hugs dog biscuits,Hugs小狗饼干
I
identity package,标识包装
images/photos,specifications for print or screen,图像/照片,印刷或屏幕显示的有关规范
indented text,缩进文本
first paragraphs not indented,第一段不缩进
“typewriter”indents,打字机宽缩进
inspiration,灵感
invisible type,不可见字体
italic form of type,斜体字体
J
Joshua tree,约书亚树
.jpg images,.jpg图像
justified type,两端对齐
K
Katona,Cynthia Lee
L
lab coat ad,实验室工装广告
Ladle Rat Rotten Hut
left aligned text
examples of,示例
impression of,印象
letterhead and envelopes,信笺和信封
design no-nos,设计中要杜绝的问题
design tips,设计提示
marketing information,市场信息
part of a package,包装的一部分
second page of stationery,信纸的第二页
Life,生活
accenting your clothes,强调衣着
dynamic relationships,动态关系
physical closeness implies relationship,物理邻近程度反映关系
rules of,规则
Your Attitude is Your Life,你的观点就是你的生活
Lindbergh,Ann Morrow
line,drawn,线,绘制
M
The Mac is not a typewriter
masthead (flag) of newsletter,新闻刊头
Melville,Herman
Mermaid Tavern business card,Mermaid Tavern企业名片
messy alignment,混乱的对齐
examples of,示例
mini-glossary,迷你术语表
modern type examples,modern字体示例
Mom & Pop letterhead,Mom & Pop信笺
monochromatic colors,单色
monoweight,粗细单一
multiple-page publications,多页出版物
N
newsletters,新闻简报
contrast in,其中的对比
design no-nos,设计中要杜绝的问题
design tips,设计提示
flag examples,刊头示例
repetition in,重复
newspaper ads,报纸广告
design no-nos,设计中要杜绝的问题
design tips,设计提示
newsprint,printing on,新闻纸,打印
New York on web pages,网页上New York字体
O
oblique font style,倾斜字体风格
Old Singleton
oldstyle type examples,oldstyle字体示例
open book/open mouth quiz philosophy,开卷、口头测验策略
OpenType fonts,OpenType字体
O Thou Pale Orb
P
paragraphs,段落
first p. not indented,第一段不缩进
indent one em,缩进1em
no double Returns!. 不要两个回车!
parentheses,when not to use,括号,何时不使用
The PC is not a typewriter
PDFs
Peachpit Press
period,two spaces after,点号,之后两个空间
photos,images,照片,图像
Photoshop
pixels,像素
resolution,分辨率
web page size,网页大小
postcards,明信片
design no-nos,设计中要杜绝的问题
design tips,设计提示
ppi
primary colors,三原色
principles of design,设计原则
review of,回顾
printing,印刷
color model for images,图像的颜色模型
on newsprint,新闻纸上
resolution of images for print,用于打印的图像分辨率
proportional type,均衡字体
proximity,亲密性
basic principle of,基本原则
purpose of,作用
review of principle,原则回顾
summary of,小结
pull quotes,引用文字
Q
quad left or right,左对齐或右对齐
quizzes,测验
answers to,答案
categories of type,字体类别
contrast or conflict,对比或冲突
design principles,设计原则
dos and don'ts,可做与不可做
my philosophy on,我的哲学
redesign this ad,重新设计这个广告
serifs,截线
thick/thin transitions,粗/细过渡
quotation marks,引号
R
ragged right,右边参差不齐
adjust ends of lines,调整行尾
Rand,Paul
Rat Tales
readability,可读性
re-design,where to start?. 重新设计,从哪里开始?
Red Hen letterhead,Red Hen 信笺
repetition,重复
basic principle of,基本原则
in brochures,宣传册
in newsletters,新闻简报
in web sites,网站
review of principle,原则回顾
summary,小结
report cover,transformation by principles,报告封面,根据原则变换
resolution,分辨率
Return after paragraph,段落后的回车
reverse type, when not to use,反色文字,何时不能使用
RGB
explained,解释
in .jpg images,.jpg图像中
right-aligned text,右对齐文本
examples of,示例
Design Workshop
roman
rules,breaking them,规则,打破
rules (lines),水线(线)
Rules of Life,人生准则
S
sand font,sand字体
sans serif fonts,sans serif字体
putting two or more on a page,一个页面上放两种或多种
type examples,字体示例
vs. serif
Santa Fe Mac User Group
Sayers,Dorothy L.
screen resolution,屏幕分辨率
Screenwriting Conference in Santa Fe
script type examples,script字体示例
secondary colors,三间色
serifs
horizontal and thick (slab),水平而粗(平板)
horizontal,thin,水平,细
illustration of,描述
none (sans),无
quiz on,疑问
slanted,倾斜
shades of colors,暗色
Shakespeare Papers,Shakespeare纸张
Sheldon,Carmen
size,大小
contrasts in,对比
standard business card,标准企业名片
standard envelope,标准信封
type size in business cards,企业名片上的字体大小
slab serif type examples,slab serif字体示例
slanted text,倾斜文本
Sock and Buskin example,Sock和Buskin示例
split complement colors,分裂互补色
steal design ideas,借取设计思想
stress in letterforms,字体中的强调线
structure,结构
basic principle of,基本原则
contrast,对比
symbols,符号
T
tea party invitation,茶话会邀请
telephone numbers,电话号码
Terence English résumé
tertiary colors,第三色
thick/thin transitions,粗/细过渡
little or none,很少或没有
moderate,缓和
quiz on,疑问
radical,剧烈
sans serif
Thomas,Jimmy
threefold brochure,三折本宣传册
.tif images,.tif图像
Times,Times Roman
don't use it,不要使用
spec other fonts on web pages,网页上指定其他字体
tints of colors,亮色
tips on designing,设计提示
brochures,宣传册
business cards,企业名片
flyers,传单
letterhead and envelope,信笺与信封
newsletters,新闻简报
newspaper ads,报纸广告
postcards,明信片
web sites,网站
Tollett,John
tones of color,色调
tracing paper to sketch ideas,在纸上画出大致思想
triads of colors,三色组
true-drawn italic,真绘italic字体
Tschichold,Jan
type,字体
comparison of color in,颜色的比较
dynamic relationships in,动态关系
how to combine,如何结合
in newspaper ads,报纸广告中
justified,what does it mean?. 两端对齐,什么意思?
left-aligned,左对齐
watch the ragged edge,看右边的“锯齿”
list of contrasts in,对比方式表
reverse type,反色文字
type choices for web,网页的字体选择
U
The Understanders flyer,Understanders传单
unity in design,设计统一性
unity with variety,多种形式实现统一性
Url's Internet Cafe
brochure,宣传册
newspaper ad,报纸广告
postcard,明信片
web site,网站
V
Verdana
Violate Huskings
W
Warnock Pro OpenType
watermelon quote,关于西瓜的名言
wealth quote,关于健康的名言
by Dorothy Sayers
web pages,web sites,网页,网站
color model for images,图像的颜色模型
design no-nos,设计中要杜绝的问题
images on,图像
proximity on,亲密性
readability on,可读性
resolution of images on,图像分辨率
tips for designing,设计提示
weight contrast,粗细对比
White,Jan
white space,空白
by-product of organization,组织方面的副产品
defined,定义
organization of,组织
trapped,截留
defined,定义
examples of,示例
solutions for,解决方案
Wildflower Theory of Color,野花色原论
Williams,Robin
Williams,Jimmy Thomas
Williams,Shannon
wimp,don't be one,懦夫,不要当
WingDings
Y
Your Attitude is Your Life,你的观点就是你的生活
Z
Zapf Dingbats
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