Question

答：服务是令消费者满意的重要因素。它和成本一样重要甚至比成本更重要。如果顾客得不到他所期望的或更好的服务，他就不会是你公司的回头客了。此外，这个顾客在你的公司的体验会影响市场上大批顾客对你公司的看法。

人们肯定会相互交流信息。这不仅影响效益，也影响将来的销售。在很多场合，服务能成为一个公司有别于其竞争者的原因之一。信誉差的服务会使一个公司在市场上的地位大打折扣。

面试官想断定这个人选是否懂得对顾客的服务能在市场上树立积极形象的重要性，以及顾客服务质量对新销售业务的影响。出色的顾客服务能极大地帮助建立长期客户关系及促进业务的运转，这是盈利公司的生命线。公司的客户关系越长久，公司的盈利可能性就越大。

Q:Why is service such an important issue?

A:Service is a major contributor to customer satisfaction.Just as important as,or maybe even more important than,cost.If a customer isnt receiving a level of service that meets or exceeds his or her expectations,that customer wouldn't be a customer for very long.In addition,that customers experience with your company may affect how potential customers in the marketplace view your company.People do talk and share information.This may affect not only profits but future sales as we

ll.In many instances service may be the one thing that distinguishes a company from the competition.A bad reputation for service may compromise a companys position in the marketplace.