Question

答：从前，在我们新产品投产时，都是我们的总工程师发布一则关于新产品优良性能的评论。但是当我负责一项新产品的投产时，我决定让我们 3 个最大的客户录制一盘宣传我们新产品的录像带，用于我们的市场推销活动。这种做法大大提高了我们的信誉，而且销售量超过了 6 个月的销售定额。现在我们通常都采用这种方式来推出我们的产品。

这是个考察求职者的创造力和主动性的问题。举一个你如何改变计划或方向并且取得同样或更好效果的例子。你要侧重谈你怎样获得至关重要的信息或者是你如何改变个人作风获得与别人合作的机会。

Q:How resourceful are you?

A:At one time,for all of our new product launches,our chief engineer would release a press statement about its virtues.But when I was given responsibility for a new launch,I decided to get three of our largest customers to videotape an endorsement or use in our marketing campaign.The result was a far higher level of credibility,and we exceeded our sixmonth sales quota.We now use personal endorsements routinely when we launch our products.